- They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
- They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
- They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
- They generate discount codes as a potential customer clicks a photo.
How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
By e-mailing daily summary reports to business owners. By automatically uploading product details from manufacturers’ websites. By having Smart Shopping campaigns use simple setup templates. By automating bid optimization and audience targeting. Download Google Ads Shopping Certification Exam Answers (PDF)
Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Shopping Certification Exam Answers (PDF)
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Shopping Certification Exam Answers (PDF)