- Multiple channels survey only ad-exposed groups of users.
- Multiple channels aggregate all your data into a single view.
- Multiple channels consolidate campaign data for actionable insights.
- Multiple channels may use different tools to measure brand lift.
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights Download Google Ads Measurement Certification Exam Answers (PDF)
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting Download Google Ads Measurement Certification Exam Answers (PDF)