- Multiple channels survey only ad-exposed groups of users.
- Multiple channels aggregate all your data into a single view.
- Multiple channels consolidate campaign data for actionable insights.
- Multiple channels may use different tools to measure brand lift.
Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?
Location has no photos. Location isn’t yet open. Location uses one category. Location includes no posts. Download Google Ads Measurement Certification Exam Answers (PDF)
Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?
Media Mix Channel Attribution Placements Download Google Ads Measurement Certification Exam Answers (PDF)
Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns for each conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)