set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating set the right template for your emails to send the most contextual message to the appropriate segments set the right expectations with those receiving your email by setting an appropriate and contextual […]
have higher unsubscribe rates. trigger better sales. align with the content for coupons in the email. not sound like the email is coming from a real person. Download HubSpot Email Marketing Certification Exam Answers (PDF)