- Statistics that compare multiple ad groups and ad campaigns.
- Performance data comparing his current attribution model with similar websites’ models.
- Data that compares his ads to ads from similar businesses to see which ones are most successful.
- Data about the customer paths that lead to conversions for his online business.
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)
Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)
Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone’s computer. Download Google Ads Measurement Certification Exam Answers (PDF)
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining
Marketing objectives Media objectives Business objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)