- Statistics that compare multiple ad groups and ad campaigns.
- Performance data comparing his current attribution model with similar websites’ models.
- Data that compares his ads to ads from similar businesses to see which ones are most successful.
- Data about the customer paths that lead to conversions for his online business.
Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy Download Google Ads Measurement Certification Exam Answers (PDF)
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting Download Google Ads Measurement Certification Exam Answers (PDF)
Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)