- Marketing objectives
- Campaign metrics
- Media objectives
- Business objectives
Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?
The click analysis report The attribution overview report The campaigns report The conversions report Download Google Ads Measurement Certification Exam Answers (PDF)
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)