- Marketing objectives
- Campaign metrics
- Media objectives
- Business objectives
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)
Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights Download Google Ads Measurement Certification Exam Answers (PDF)
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)