- Marketing objectives
- Campaign metrics
- Media objectives
- Business objectives
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Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)
Qualifies new leads. Communicates with customers. Enables remarketing to visitors. Responds to reviews. Shows converted sales. Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)
Which statement describes linear attribution?
It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. It distributes credit evenly to every single touch-point in a buyer’s journey. Download Google Ads Measurement Certification Exam Answers (PDF)