- She needs to learn the data models used by Google’s automation systems.
- She needs to choose a CRM that can process the data from Google’s automated machine learning.
- She needs to assign data values to her manual optimization processes in real time.
- Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
Levi’s an experienced marketing strategist for a software company that sells a learning platform to public schools. He developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the schools’ changing needs. What are two habits Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
He brings data to all his meetings. Data is at the center of every decision made. He starts his day by looking at how well he’s doing on his company’s key performance indicators. He maintains a set of preferred media channels that are proven to be effective and don’t need to change. He values what […]
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
Conversion value/click View-through conversions All conversions Assisted conversions Download Google Ads Measurement Certification Exam Answers (PDF)
A customer is receptive to an upsell during a product purchase. Which part of the customer journey has been exhibited?
Purchase Loyalty Awareness Consideration Download Google Ads Measurement Certification Exam Answers (PDF)