- She needs to learn the data models used by Google’s automation systems.
- She needs to choose a CRM that can process the data from Google’s automated machine learning.
- She needs to assign data values to her manual optimization processes in real time.
- Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)
Conversion value/click View-through conversions All conversions Assisted conversions Download Google Ads Measurement Certification Exam Answers (PDF)
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter Download Google Ads Measurement Certification Exam Answers (PDF)