- A search engine optimization strategy to rank for keywords.
- Third-party lead generation to qualify inbound leads prior to contact.
- An online-to-offline strategy to drive offline sales with online ads.
- A strategy designed to mimic all ads directly from similar local businesses.
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)
Click Session time Page load Download Bounce Rate Download Google Ads Measurement Certification Exam Answers (PDF)