- A search engine optimization strategy to rank for keywords.
- Third-party lead generation to qualify inbound leads prior to contact.
- An online-to-offline strategy to drive offline sales with online ads.
- A strategy designed to mimic all ads directly from similar local businesses.
Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)
Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
By responding to reviews. By sending e-mail newsletters. By tracking search history. By collecting online payments. Download Google Ads Measurement Certification Exam Answers (PDF)