- A search engine optimization strategy to rank for keywords.
- Third-party lead generation to qualify inbound leads prior to contact.
- An online-to-offline strategy to drive offline sales with online ads.
- A strategy designed to mimic all ads directly from similar local businesses.
Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?
Purchase, lead, page view, and sign-up Organic discovery, and directory referral Social media account shares, and likes Unsolicited walk-ins, and product deliveries Download Google Ads Measurement Certification Exam Answers (PDF)
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]
Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)