- A search engine optimization strategy to rank for keywords.
- Third-party lead generation to qualify inbound leads prior to contact.
- An online-to-offline strategy to drive offline sales with online ads.
- A strategy designed to mimic all ads directly from similar local businesses.
Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
Link her Google Ads and Analytics accounts Select the Conversion Linker as her tag type Use a custom HTML tag on the site’s landing page Select Google Optimize as her tag type Download Google Ads Measurement Certification Exam Answers (PDF)
Time-decay Data-driven Last interaction Linear Download Google Ads Measurement Certification Exam Answers (PDF)
You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.
Select the specific conversion action in Google Ads. Copy the code snippet/conversion tag generated. Add the conversion tracking tag to your website or app. Review your conversion data to ensure your tag is firing correctly. Download Google Ads Measurement Certification Exam Answers (PDF)