- The click analysis report
- The attribution overview report
- The campaigns report
- The conversions report
Download Google Ads Measurement Certification Exam Answers (PDF)
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Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)
Which statement describes rules-based attribution?
It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution products. It applies static logic to assign a value to each touch-point. Download Google Ads Measurement Certification Exam Answers (PDF)
Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?
Location extensions replace traditional ads with a delivery focused specifically on sharing location information with customers. Location extensions share all of the reviews from your Google My Business listing, to entice customers to visit your location. Location extensions add an address, a link to see the business on google maps, or the distance a user […]
