Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google. Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder. Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views. Google Display ads connect […]
Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]