- He needs to learn the data models used by Google’s automation systems.
- He needs to assign data values to his manual optimization processes in real time.
- He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
- He needs to build data spreadsheets that can be entered into Google’s automation system.
You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase return to the conversion page. Download Google Ads Measurement Certification Exam Answers (PDF)
You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)