- He needs to learn the data models used by Google’s automation systems.
- He needs to assign data values to his manual optimization processes in real time.
- He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
- He needs to build data spreadsheets that can be entered into Google’s automation system.
Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)
Tag Manager Search Ads 360 Surveys Data Studio Display & Video 360 Download Google Ads Measurement Certification Exam Answers (PDF)
It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?