- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
When he adds promotions to products he sells on Google, shoppers will see a “special offer” link. When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase. When he adds promotions to products he sells on Google, he’ll be able to increase his product […]
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products. Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs. Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms. Shopping campaigns, which […]
Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
In print materials that contain ads from other hair accessory brands. In a sidebar on the website for other hair accessory brands. At the top of a Google search for “cute hair accessories.” On a mobile Google search for “cute hair accessories” in the sidebar. Download Google Ads Shopping Certification Exam Answers (PDF)