- Maximize conversions
- Target return on ad spend (Target ROAS)
- Enhanced cost-per-click (eCPC)
- Target impression share
George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns can buy a permanent ad slot on a website. Smart Shopping campaigns automatically produce long-term profit estimates. Smart Shopping campaigns can be set with a target return on ad spend. Smart Shopping campaigns have an unlimited potential spend each day. Download Google Ads Shopping Certification Exam Answers (PDF)
Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?
Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard. Brian, who’s hoping to make a quick online purchase during his lunch break. Mandi, who’s looking for the lowest price, regardless of location. Rob, who wants to see a specific board in-store before he’ll purchase it. Download Google Ads Shopping Certification Exam Answers (PDF)
Their presentation can vary depending on which device a consumer uses. They’re equipped with both audio and visual content. They integrate across local electronic billboards, and then extend worldwide. They use data from Local Inventory ads. Download Google Ads Shopping Certification Exam Answers (PDF)