Google Ads Measurement Answers

Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

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  • The CRM doesn’t support the unique order ID.
  • Peter has enabled the View-through conversion column.
  • Conversion tracking is generating duplicate conversions.
  • Peter modified the event tag to capture a unique order ID.

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?

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Rodney hasn’t added any data to the Conversion Name field. The GCLID field’s been removed from the conversion template. Rodney’s account isn’t assigned to the Firebase Develop Admin role. Rodney’s trying to upload an Excel file rather than Google Sheets. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

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She needs to learn the data models used by Google’s automation systems. She needs to choose a CRM that can process the data from Google’s automated machine learning. She needs to assign data values to her manual optimization processes in real time. Sara first breaks down her organization’s data silos to ensure data quality. That […]
Google Ads Measurement Answers

Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?

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Cross-channel attribution Store visits Brand lift Media mix model Download Google Ads Measurement Certification Exam Answers (PDF)

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