- Choose “Phone Calls” as the conversion action to track.
- Click on “Calls to a phone number on your website” as the source of the phone call you would like to track.
- Generate the phone snippet for your website.
- Apply phone snippet to website.
Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.)
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation. Have other members of her marketing team double-check her conclusions to rule out user error. View the Time Lag Report to better understand her visitor’s conversion path. Review the full history of her account changes over the specific date […]
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
Differences in conversion counts Differences in attribution Differences in ad placement Differences in base pricing Differences in metric formatting Download Google Ads Measurement Certification Exam Answers (PDF)
You’re working in your Google Ads account and set up offline conversions. You need to download the template for “Conversions from Clicks.” Which two file types are supported by conversion templates? (Choose two.)
CSV XML Google Sheets Google Forms HTM Download Google Ads Measurement Certification Exam Answers (PDF)