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Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
Set-up Lead Purchase Page view Download Google Ads Measurement Certification Exam Answers (PDF)
A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
By lowering the cost of the flower arrangements to increase margin. By raising the revenue to increase demand. By lowering the price of the flower arrangements to increase demand. By raising the margin on the arrangements to increase revenue. Download Google Ads Measurement Certification Exam Answers (PDF)
Linda is viewing the campaign report in her Google Ads account after successfully implementing conversion tracking tags for her website. She sees that at least two of her ads generated over 100 View-through conversions. Which two count as View-through conversions? (Choose two.)
Someone watching up to 30 seconds of those ads. Someone closing one of those ads within five seconds. Someone clicking on a part of those particular ads. Ads that were viewed and converted in an offline transaction. Ads that deposit a cookie onto someone’s computer. Download Google Ads Measurement Certification Exam Answers (PDF)