Google Shopping Ads Answers

OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

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  • They’re published on 100% recycled materials.
  • They enable OfficeKing to measure store visits.
  • They use the consumer’s name throughout the ad.
  • They encourage customers to call OfficeKing, rather than visit.

Download Google Ads Shopping Certification Exam Answers (PDF)

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Google Shopping Ads Answers

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

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Ad extensions Manual control ​ Seller ratings Machine learning Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping Ads Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Shopping Ads Certification Exam Answers (PDF)
Google Shopping Ads Answers

A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

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When he is nearby Simpson Shoes searching online for an in-stock style. When he is nearby Simpson Shoes using Google Maps to navigate. In the sidebar during a search for Simpson Shoes shop hours. On a billboard near the entrance to Simpson Shoes shop. Download Google Ads Shopping Certification Exam Answers (PDF)

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