Noticing spikes or dips in specific behaviors and quantifying them is an example of which step of implementing behavioral marketing and customer segmentation?

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]

If you don’t have time to conduct thorough research about your target audience’s preferred channels, what is a helpful way to gather information?

Run focus groups. Tap into audience insight tools. Review your analytics. Conduct one-on-one interviews. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which Of The Following Is NOT A Category You Should Organize Your Content Audit By?

Buyer’s journey stage Content length Marketing funnel stage Content title Download HubSpot Inbound Marketing Certification Exam Answers (PDF)