The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative. Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts. Audience segmentation can help you […]
Understanding your ideal customers and key demographic information (such as income) can help you set realistic goals in terms of how much money you can make off of each customer. Understanding the type of content that your ideal customers want to engage will help you create content that delights them across all of your marketing […]