- Purchase, lead, page view, and sign-up
- Organic discovery, and directory referral
- Social media account shares, and likes
- Unsolicited walk-ins, and product deliveries
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
Add the Conversion Linker tag to your landing page URLs. Disable auto-tagging in all your Google Ads accounts. Add a Floodlight event snippet for each site page. Give Conversion Optimizer access to all site pages. Download Google Ads Measurement Certification Exam Answers (PDF)
After you’ve successfully installed a conversion tag on your website or app and a conversion action has taken place, where’s conversion data viewed within Google Ads?
In the Experiment tab, under the Calls from Ads column In the Overview tab, under the Total Page view column In the Recommendations tab, under the Success column In the Campaigns tab, under the Conversions column Download Google Ads Measurement Certification Exam Answers (PDF)