Measuring conversion actions can help you better understand how users connect with your brand. Which are conversion actions you can measure?

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A brand-focused strategy A pay-per-lead strategy An online-to-offline strategy A social-media strategy Download Google Ads Measurement Certification Exam Answers (PDF)

Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)

Choose “Phone Calls” as the conversion action to track. Click on “Calls to a phone number on your website” as the source of the phone call you would like to track. Generate the phone snippet for your website. Apply phone snippet to website. Download Google Ads Measurement Certification Exam Answers (PDF)

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action​ Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)