Select conversion in Google Ads, and select Firebase app conversions. Assign your Google account as a Firebase Admin in Firebase. Add a required snippet of code to each site page of your online store. Link your Firebase project to your Google Ads account. Download Google Ads Measurement Certification Exam Answers (PDF)
Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at the same audience. Ads used in identical ways, on the same budget, and used in brand lift. Ads used in identical ways, on the same channels, and with unexposed groups. […]