Google Ads Measurement Answers

Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?

Knowledge GlassComments Off on Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?
  • Search
  • Social media
  • Email
  • Television

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

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It should be up on the web after a 24-hour review. It will take exactly three days to be published. It takes one week for the site to be reviewed and published. It should be live on the web in only a few minutes. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

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Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

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VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included in the conversions column rather than being separately addressed. A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad. VTCs are conversions […]