Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign […]
Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in […]