- Video
- Display
- Radio
- Search
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If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
The cost of products The number of product returns The date of transaction The return on investment Download Google Ads Measurement Certification Exam Answers (PDF)
Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)