- Video
- Display
- Radio
- Search
Download Google Ads Measurement Certification Exam Answers (PDF)
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Which two statements are true about evaluating your existing ad campaigns? (Choose two.)
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]
Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?
Bidding Optimization Media mix optimization Targeting Optimization Creative Optimization Download Google Ads Measurement Certification Exam Answers (PDF)
You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.
You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (4) Add on the conversion linker to Google Tag Manager (3) No action required (1) Install gtag.js tags (2) Download Google Ads Measurement […]