- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an automated bid strategy Download Google Ads Shopping Certification Exam Answers (PDF)
Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
They provide minimal information, so interested customers have to visit her website for more information. They’re visual, and provide detailed information about what she’s selling before someone even opens her ads. They provide value comparisons that feature her product alongside more expensive products. They have lower costs-per-click and increase total volume of her website traffic. Download Google […]
Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Angelo can add new product groups and arrange them to show how many clicks a specific book received. Angelo can see how many clicks a specific book received by filtering his products view. Angelo can use benchmarking data to isolate each book’s sales. Angelo can use impression-share data to find the number of clicks on each book’s […]