Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]

Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Revenue-focused bidding Download Google Ads Shopping Certification Exam Answers (PDF)

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

Consumers are more likely to remain loyal to a previous or popular brand. Consumers are buying from whichever platform or brand gives the best experience. Consumers are buying less frequently from brands with high ratings. Consumers are buying less frequently outside of office hours. Download Google Ads Shopping Certification Exam Answers (PDF)