Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Conversion-focused bidding Revenue-focused bidding​ Consideration-focused bidding Awareness-based bidding Download Google Ads Shopping Certification Exam Answers (PDF)

Cheryl Owns HomeThings, A Shop That Sells Home Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

They use brand ambassadors to promote less popular products. They’re traditional print-marketing materials delivered by mail. They’re mobile-based ads that showcase multiple products. They automatically adjust pricing based on geographic location. Download Google Shopping Ads Certification Exam Answers (PDF)