Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?
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By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action. By adding columns for each conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
The cost of products The number of product returns The date of transaction The return on investment Download Google Ads Measurement Certification Exam Answers (PDF)