- Search optimization
- Lead manipulation
Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?
Creative Targeting Media Mix Bidding Download Google Ads Measurement Certification Exam Answers (PDF)
By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?
Your phone number, your e-mail address, or your business website Your discounts, your pricing, or all your special sales and promotions Your service reviews, your star rating, or third-party vendor testimonials Your address, a link to your location on Google maps, or the distance to your business Download Google Ads Measurement Certification Exam Answers (PDF)
Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his manual optimization processes in real time. He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm. He needs to build data spreadsheets that can […]