If you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers?
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Be respectful of your prospect and back off. Always come with a backup positioning statement and try again. If the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call. Yes, but this time, use two positioning statements in a row to […]