- Someone watching up to 30 seconds of those ads.
- Someone closing one of those ads within five seconds.
- Someone clicking on a part of those particular ads.
- Ads that were viewed and converted in an offline transaction.
- Ads that deposit a cookie onto someone’s computer.
Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter modified the event tag to capture a unique order ID. Download Google Ads Measurement Certification Exam Answers (PDF)
You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.
Select the specific conversion action in Google Ads. Copy the code snippet/conversion tag generated. Add the conversion tracking tag to your website or app. Review your conversion data to ensure your tag is firing correctly. Download Google Ads Measurement Certification Exam Answers (PDF)
Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?
Search optimization Website-to-email Lead manipulation Online-to-offline Download Google Ads Measurement Certification Exam Answers (PDF)