HubSpot Contextual Marketing Certification

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

Knowledge GlassComments Off on Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
  • how far along in their decision-making process they are
  • how many website pages they have viewed
  • how many times they have spoken with your sales team
  • how much time it will take to close a sale

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Knowledge Glass

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

How do personalization tokens differ from smart text created in HubSpot?

Knowledge Glass

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

Knowledge Glass

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]