- He brings data to all his meetings. Data is at the center of every decision made.
- He starts his day by looking at how well he’s doing on his company’s key performance indicators.
- He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
- He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
Media objectives Business objectives Marketing objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]