- He brings data to all his meetings. Data is at the center of every decision made.
- He starts his day by looking at how well he’s doing on his company’s key performance indicators.
- He maintains a set of preferred media channels that are proven to be effective and don’t need to change.
- He values what his coworkers think and encourages them to give their opinions in his marketing meetings.
Shows the average number of days, ad clicks, and ad impressions it took users to convert. Shows how many conversions were received for each conversion action. All the conversions assisted by clicks, except for the last click for each keyword. Helps evaluate and optimize performance using the current attribution model. Campaigns report (4) Top Conversions […]
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
Marketing objectives Campaign metrics Media objectives Business objectives Download Google Ads Measurement Certification Exam Answers (PDF)
Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?