- In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
- He runs tests continuously, increasing data points that help inform important strategic decisions.
- He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
- He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
- He starts his day by looking at how well he is doing on his company’s key performance indicators.
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
Page load and click Time onsite and referrer Total pages and load speed Page duration and visit Download Google Ads Measurement Certification Exam Answers (PDF)
Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
Media mix model Attribution Machine learning Cross-channel Download Google Ads Measurement Certification Exam Answers (PDF)
Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
Larry can set up Messaging by adding a mobile number to Google My Business. Larry can use credit card purchase text credits from Google My Business. Larry can set Google My Business to transcribe voice mails to text messages. Larry can set Google My Business to automatically respond to online queries. Download Google Ads Measurement […]