- In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.”
- He runs tests continuously, increasing data points that help inform important strategic decisions.
- He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns.
- He keeps all sales data in his CRM’s private dashboard, freeing his teammates from seeing data that will distract them from doing their jobs.
- He starts his day by looking at how well he is doing on his company’s key performance indicators.
Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?
A message snippet A multimedia snippet A console snippet A phone snippet Download Google Ads Measurement Certification Exam Answers (PDF)
Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
In Firebase, the account needs to be an owner on the project you want to link. The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account needs to have owner access in Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)
Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern
Tara can create multiple Google My Business accounts for each location. Tara can access each Google My Business account on a different device. Tara can manage multiple Google My Business listings together. Tara can set her Google My Business account to automatic. Download Google Ads Measurement Certification Exam Answers (PDF)