- Standard access in Firebase
- Owner on the project permissions in Firebase
- Standard access in Google Ads
- Owner on the project permissions in Google Ads
Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this?
Standard access in Firebase Standard access within Google Ads Administrative access in Firebase Administrative access in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)
You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.
Allows you to bid based on a target return on ad spend Uses advanced machine learning to automatically optimize bids Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget Helps you get more conversions by automatically modifying your manual bids already set Maximize Conversions […]
Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)