- A brand-focused strategy
- A pay-per-lead strategy
- An online-to-offline strategy
- A social-media strategy
Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?
By setting up an attribution action for website purchases. By setting up a conversion action for in-app purchases. By setting up a conversion action for website purchases. By setting up an attribution action for in-app purchases. Download Google Ads Measurement Certification Exam Answers (PDF)
Match each product available in the Google Marketing Platform Small business version with its description.
Simplify managing your marketing tags Get invaluable customer feedback Helps small businesses understand their data Helps fine-tune your website property Build charts, graphs, and custom reports Surveys (2) Analytics (3) Optimize (4) Tag Manager (1) Data Studio (5) Download Google Ads Measurement Certification Exam Answers (PDF)
You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
The conversion tracking also including offline conversions. Customers using web browsers that allow cross-site cookies. Customers clicking the ads multiple times before purchasing. Customers who made a purchase return to the conversion page. Download Google Ads Measurement Certification Exam Answers (PDF)