Google Ads Measurement Answers

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

Knowledge GlassComments Off on Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
  • A brand-focused strategy
  • A pay-per-lead strategy
  • An online-to-offline strategy
  • A social-media strategy

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?

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Add the conversion tag to your website or app. Add the code snippet to your sales receipts. Add the code to your Google Ads campaigns. Add the conversion tag to all social channels. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

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Google Ads Measurement Answers

Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?

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The length of each call and time it took place. The specific ad that led to a call conversion. The first and last name of the caller, and their home or business address. The reason for the call, and the specific zip code the call originated from. Download Google Ads Measurement Certification Exam Answers (PDF)