- Standard access in Firebase
- Standard access within Google Ads
- Administrative access in Firebase
- Administrative access in Google Ads
Download Google Ads Measurement Certification Exam Answers (PDF)
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Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?
Ads with exposed groups, on the same message, and directed at the same audience. Ads with unexposed groups, on the same budget, and directed at the same audience. Ads used in brand lift, on the same channel, and directed at the same audience. Ads used in identical ways, on the same channels, and directed at […]
Which statement is true about time-decay attribution?
It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. Download Google Ads Measurement Certification Exam Answers (PDF)
You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a campaign. KPIs are quantifiable over a period of time. A KPI is a measurement of success. Download Google Ads Measurement Certification Exam Answers (PDF)
