- Standard access in Firebase
- Standard access within Google Ads
- Administrative access in Firebase
- Administrative access in Google Ads
Download Google Ads Measurement Certification Exam Answers (PDF)
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You’d like to modify your current bidding strategy to increase the conversion rate of your ads. Match each bidding strategy with its description.
Allows you to bid based on a target return on ad spend Uses advanced machine learning to automatically optimize bids Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget Helps you get more conversions by automatically modifying your manual bids already set Maximize Conversions […]
How is credit dynamically attributed to each touch-point in data-driven attribution?
It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)
Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
In Firebase, the account needs to be an owner on the project you want to link. The Google account needs Standard access in Google Ads. In Firebase, the account needs to be a Firebase Develop Admin. The Google account needs to have owner access in Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)