Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. Download Google Ads Video Certification Exam Answers (PDF)