- Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
- Have other members of her marketing team double-check her conclusions to rule out user error.
- View the Time Lag Report to better understand her visitor’s conversion path.
- Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?
Link her Firebase and Google Ads account. Set up Google Analytics with her app data. Assign values to search attribution. Automate her bidding strategies. Download Google Ads Measurement Certification Exam Answers (PDF)
Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
Marketing objectives Campaign metrics Media objectives Business objectives Download Google Ads Measurement Certification Exam Answers (PDF)
Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern
Tara can create multiple Google My Business accounts for each location. Tara can access each Google My Business account on a different device. Tara can manage multiple Google My Business listings together. Tara can set her Google My Business account to automatic. Download Google Ads Measurement Certification Exam Answers (PDF)