- Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
- Have other members of her marketing team double-check her conclusions to rule out user error.
- View the Time Lag Report to better understand her visitor’s conversion path.
- Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
Increase sales of high-heeled shoes by 10% this year Increase of 10% in number of full video ad views on YouTube Increase online orders by 5% this quarter Increase of 20% in response rate to Google Search Ads for high heels Metric (2) KPI (1) Metric (4) KPI (3) Download Google Ads Measurement Certification Exam […]
Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the same channels, and directed at the same audience. Ads used in identical ways, on the same budget, and used in brand lift. Ads used in identical ways, on the same channels, and with unexposed groups. […]
Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
Standard access in Firebase Owner on the project permissions in Firebase Standard access in Google Ads Owner on the project permissions in Google Ads Download Google Ads Measurement Certification Exam Answers (PDF)