- Session time
- Page load
- Bounce Rate
An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
Media objectives Business objectives Marketing objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
Google My Business Maps Google My Business Messaging Google My Business Photos Google My Business Insights Download Google Ads Measurement Certification Exam Answers (PDF)
Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. What are two habits Levi has developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]