Google Ads Measurement Answers

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)

Knowledge GlassComments Off on Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.)
  • Click
  • Session time
  • Page load
  • Download
  • Bounce Rate

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?

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With a downloaded mobile app. With a state-issued business license. With a visit to a local Google office. With a postcard delivered by mail. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

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Multiple media channels may use different tools to measure brand lift. Multiple media channels aggregate all your data into a single view. Multiple media channels use ads in identical ways. Multiple media channels consolidate campaign data for actionable insights. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Match each product available in Google Marketing Platform for Enterprise with its description.

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Helps them understand their data Manages all their marketing tags Gets valuable customer feedback Makes interactive charts and graphs Analytics 360 (1) Surveys 360 (3) Tag Manager (2) Data Studio (4) Download Google Ads Measurement Certification Exam Answers (PDF)