- Session time
- Page load
- Bounce Rate
An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
Media objectives Business objectives Marketing objectives Campaign metrics Download Google Ads Measurement Certification Exam Answers (PDF)
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]