Google Shopping Ads Answers

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

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  • Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.
  • Brian, who’s hoping to make a quick online purchase during his lunch break.
  • Mandi, who’s looking for the lowest price, regardless of location.
  • Rob, who wants to see a specific board in-store before he’ll purchase it.

Download Google Ads Shopping Certification Exam Answers (PDF)

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Google Shopping Ads Answers

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

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User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Google Shopping Ads Answers

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

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Smart Shopping campaigns generate weekly inventory stock level reports. Smart Shopping campaigns automatically notify Alice when a sale is made. Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding. Smart Shopping campaigns generate suggested retail prices for commonly sold products. Download Google Ads Shopping Certification Exam Answers (PDF)
Google Shopping Ads Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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Enhanced cost-per-click (eCPC)​ Target impression share Maximize clicks Target return on ad spend (Target ROAS) Download Google Ads Shopping Certification Exam Answers (PDF)

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