Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
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Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (4) Add on the conversion linker to Google Tag Manager (3) No action required (1) Install gtag.js tags (2) Download Google Ads Measurement […]
Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags of each of web page. Ensure that all HTML code for each page is optimized for the Chrome browser. Use HTML5 coding for any page that the tag will be inserted into. Download Google Ads […]