Google Ads Measurement Answers

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

Knowledge GlassComments Off on Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
  • A click event tag
  • A social event tag
  • A page load event tag
  • A reload event tag

Download Google Ads Measurement Certification Exam Answers (PDF)

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Google Ads Measurement Answers

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

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Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.

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You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (4) Add on the conversion linker to Google Tag Manager (3) No action required (1) Install gtag.js tags (2) Download Google Ads Measurement […]
Google Ads Measurement Answers

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

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Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags of each of web page. Ensure that all HTML code for each page is optimized for the Chrome browser. Use HTML5 coding for any page that the tag will be inserted into. Download Google Ads […]