- A click event tag
- A social event tag
- A page load event tag
- A reload event tag
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Multiple channels survey only ad-exposed groups of users. Multiple channels aggregate all your data into a single view. Multiple channels consolidate campaign data for actionable insights. Multiple channels may use different tools to measure brand lift. Download Google Ads Measurement Certification Exam Answers (PDF)
You’ve set up conversion actions for your online retail site. Now you want to set up conversion tracking tags to gain some deeper insights into how people engage with your ads. Match the required tagging action with the corresponding conversion measurement.
You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager for Google Ads Google Ads conversion tracking Link Google Ads and Analytics (4) Add on the conversion linker to Google Tag Manager (3) No action required (1) Install gtag.js tags (2) Download Google Ads Measurement […]
Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
Insert the tag code into the Floodlight tag of any applicable web page. Input the tag code between the tags of each of web page. Ensure that all HTML code for each page is optimized for the Chrome browser. Use HTML5 coding for any page that the tag will be inserted into. Download Google Ads […]