Google Ads Measurement Answers

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

Knowledge GlassComments Off on Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?
  • A click event tag
  • A social event tag
  • A page load event tag
  • A reload event tag

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Google Ads Measurement Answers

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

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Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google Firebase your attribution provider. Insert a required JavaScript code onto each web page of your site. Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)

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Video Print Radio E-mail Television Download Google Ads Measurement Certification Exam Answers (PDF)
Google Ads Measurement Answers

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)

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Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)