- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
Download Google Ads Shopping Certification Exam Answers (PDF)
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What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
By providing third-party tools that can help you obtain impression-share data. By helping you identify growth opportunities with impression-share data. By ensuring your ads automatically respond to personal events, such as birthdays. By providing suggested retail prices for your products based on market analysis. By using benchmarking data to get insights into your market’s business landscape. Download Google Ads Shopping Certification […]
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?
Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget. Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The […]