- View-through impression
- Maximize conversions
- Enhanced CPC
- Target impression share
- Maximize clicks
Download Google Ads Measurement Certification Exam Answers (PDF)
Related Post
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
Between the tags of a web page, below the global site tag. Between the tags of a web page, right after the global site tag. Between the <\head> section, and requires no global site tag installation. Between the tags of a web page, right after the global site tag. Download Google Ads Measurement Certification Exam Answers […]
Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)
A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time frame. By definition, A KPI is a measurement of success. A KPI is media-channel specific, and KPIs aren’t interchangeable. A KPI represents non-click actions, such as page views and leads. Download Google Ads Measurement Certification […]
Which statement is true about time-decay attribution?
It includes converting and non-converting paths. It gives more credit to the touch-points closest to the conversion. It’s the most advanced model in Google’s attribution products. It algorithmically evaluates individual customer paths. Download Google Ads Measurement Certification Exam Answers (PDF)