Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two billion monthly active users, so start there. Create an account on all of them, and see which ones your audience gravitates towards. If you haven’t started your social presence by now, unfortunately it’s too late. […]
Provide social proof and amp up your credibility Boost SEO Enable you to get past ad blockers because the content doesn’t come through like a typical ad Extend your budget Provide deep insight into the effectiveness of your content mix Download HubSpot Social Media Certification Exam Answers (PDF)