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Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison think about her customer’s journey before they actually arrive at her store. Which type of strategy is Madison’s marketing director suggesting to help her drive sales at her physical location?
Search optimization Website-to-email Lead manipulation Online-to-offline Download Google Ads Measurement Certification Exam Answers (PDF)
A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Unit cost Demand Volume Capacity Download Google Ads Measurement Certification Exam Answers (PDF)
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline frame. Conversion tracking tags must use HTML5 for all site pages. Auto-tagging must be turned on in all of her Google Ads. Download Google Ads Measurement Certification Exam Answers (PDF)