Levi is an experienced marketing strategist for a software company that sells a learning platform to public schools. He has developed healthy individual measurement habits that drive his success in constantly evolving his company’s marketing strategies to the changing needs of the schools. Which two habits has Levi developed to help him evaluate and adapt his marketing strategies? (Choose two.)
In meetings, he asks every person, “What do you think?” This allows him to overcome HIPPO, or listening to the “highest paid person’s opinion.” He runs tests continuously, increasing data points that help inform important strategic decisions. He isolates and analyzes data that prevents failure, which optimizes the outcomes of his experimental marketing campaigns. He […]
Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?
It should be up on the web after a 24-hour review. It will take exactly three days to be published. It takes one week for the site to be reviewed and published. It should be live on the web in only a few minutes. Download Google Ads Measurement Certification Exam Answers (PDF)
Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?
Machine learning Media mix model Cross-channel Attribution Download Google Ads Measurement Certification Exam Answers (PDF)