In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?

Offer them a specific call to action​ Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)

Match each product available in the Google Marketing Platform Small business version with its description.

Simplify managing your marketing tags Get invaluable customer feedback Helps small businesses understand their data Helps fine-tune your website property Build charts, graphs, and custom reports Surveys (2) Analytics (3) Optimize (4) Tag Manager (1) Data Studio (5) Download Google Ads Measurement Certification Exam Answers (PDF)

You recently released a mobile app for your online retail store. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?

Segment the data by conversion category. Segment the data by conversion action. Segment the data by click type. Segment the data by conversion adjustment. Download Google Ads Measurement Certification Exam Answers (PDF)