In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

Upsells Brand recall Purchase intent Transactions Download Google Ads Measurement Certification Exam Answers (PDF)

Jerran is a marketing manager at an advertising agency. His client would like to track contact form submissions originating from their Google Ads account. The client has a global site tag successfully installed, so Jerran can use an event tag to track this conversion action. Which type of event tag should Jerran use?

A click event tag A social event tag A page load event tag A reload event tag Download Google Ads Measurement Certification Exam Answers (PDF)

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

Return on ad spend Machine learning Total tax deductions Reporting freshness Download Google Ads Measurement Certification Exam Answers (PDF)