Start with the goals you’re trying to reach. Then look at the functionality required to achieve those goals. Lastly, pick the tool that’s the best fit with that functionality. Because the industry is changing quickly, the best strategy is to find the newest tools on the market because they use the latest technology. There’s no […]
If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as […]
The end result is a fully built website for both. It’s the behind-the-scenes process involved in the launch pad site that the company and users don’t see that enables a faster launch. A launch pad and a traditional website do look quite different. Launch pad websites are much smaller and require a great deal of content to […]