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When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations. Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view. Measurement results should lead to actionable insights; it should […]
Add the conversion tag to your website or app. Add the code snippet to your sales receipts. Add the code to your Google Ads campaigns. Add the conversion tag to all social channels. Download Google Ads Measurement Certification Exam Answers (PDF)