- The cost of products
- The number of product returns
- The date of transaction
- The return on investment
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Ads used in identical ways, on the same channels, and directed at the same audience. Ads with exposed groups, on the same message, and directed at the same Ads with unexposed groups, on the same budget, and directed at the same audience. Ads with unexposed groups, on the same channels, and directed at the same […]
Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?
By viewing the data by Impression-assisted conversions. By adding a column for each app conversion type in Campaigns. By segmenting the data by conversion action in Campaigns. By viewing the paths report and sorting by conversion type. Download Google Ads Measurement Certification Exam Answers (PDF)
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to your Google Ads account. You can easily index your app in Google search. You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion […]