“That’s fine, as long as it helps them do the job they hired our product to do.”? “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”? “We shouldn’t do that. Asking customers to buy from us again is a betrayal […]
A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. A goal is a vision with metrics attached to it. Goals are rigidly defined, while a vision is a vague aspiration. A vision is a long-term plan for an entire organization. A […]
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