- It gives more credit to the touch-points closest to the conversion.
- It algorithmically evaluates individual customer paths to assign credit.
- It is distributed evenly to every single touch in a buyer’s journey.
- It assigns the last touch-point 100% of the credit for the conversion.
Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text for information. How can Google My Business help Larry?
Larry can set up Messaging by adding a mobile number to Google My Business. Larry can use credit card purchase text credits from Google My Business. Larry can set Google My Business to transcribe voice mails to text messages. Larry can set Google My Business to automatically respond to online queries. Download Google Ads Measurement […]
Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)
Not include prices that may eliminate customers. Include names of her competitors in the keywords. Use negative keywords to add limits to her ads. Use general keywords to attract as many people as possible. Use more specific keywords that limit the volume of clicks. Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase Download Google Ads Measurement Certification Exam Answers (PDF)