- It gives more credit to the touch-points closest to the conversion.
- It algorithmically evaluates individual customer paths to assign credit.
- It is distributed evenly to every single touch in a buyer’s journey.
- It assigns the last touch-point 100% of the credit for the conversion.
Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
Jenna would like to know how many users are visiting a specific page on her client’s website. Edith is interested in tracking how many users are signing up for her newsletter each month. Durene would like to measure how many sales of a specific product are made. Travis wants to measure the number of new […]
Olyana works at a digital marketing agency. She’d like to use Google forwarding numbers to track the duration of calls originating from one of her client’s campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called?
A message snippet A multimedia snippet A console snippet A phone snippet Download Google Ads Measurement Certification Exam Answers (PDF)
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty Download Google Ads Measurement Certification Exam Answers (PDF)