- By providing insights on customer behavior.
- By helping them understand the actions of similar businesses.
- By engaging their customers online.
- By lowering overall bounce rates.
- By improving their mobile site speed.
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
Return on ad spend Machine learning Total tax deductions Reporting freshness Download Google Ads Measurement Certification Exam Answers (PDF)
It gives more credit to the touch-points closest to the conversion. It algorithmically evaluates individual customer paths to assign credit. It is distributed evenly to every single touch in a buyer’s journey. It assigns the last touch-point 100% of the credit for the conversion. Download Google Ads Measurement Certification Exam Answers (PDF)
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
You get access to automatically generated remarketing lists for Firebase-published apps. You no longer have to manually link your Firebase account to your Google Ads account. You can easily index your app in Google search. You can import conversions, adding any additional code to enable automatically collected events. You can use audiences created in Firebase for conversion […]