- The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.
- The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.
- The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.
- The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.
Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
With Shopping ads, she can make sure her available product discounts are always the largest. With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out. With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI). With Shopping ads, […]
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 Download Google Ads […]
How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?
By making suggestions for image styles and context-tested image frames. By testing different combinations of text and images. By collecting customer review data following site visits. By testing different font styles and colors for specific product types. Download Google Ads Shopping Certification Exam Answers (PDF)